MARIA'S PUBLIC SCHOOL

about Shahbaz Karim and how Icarus Entertainment took off

In 2017, fueled by a passion for the dynamic world of hospitality and events, Shahbaz Karim launched Icarus Entertainment. From its inaugural event in the bustling heart of Bandra, Mumbai, Icarus defied expectations, surpassing even established companies in a location synonymous with Bollywood prestige.

In less than a year, Shahbaz’s innovative marketing and branding, coupled with his extensive personal networks, propelled Icarus Entertainment to unprecedented heights. Their one-year anniversary celebration was nothing short of spectacular, securing Bumble as the exclusive sponsor – a pioneering move for the dating app in India.

Icarus quickly emerged as a premier player in Mumbai and India’s hospitality, nightlife, and events scene. Partnering with esteemed brands like the Taj Group, Four Seasons, Bastian, J.W Marriot, Massive Restaurants, Silver Beach Hospitality group etc the company solidified its position among the industry’s elite.

Expanding their horizons, Icarus seamlessly integrated concerts and brand events into their repertoire, hosting major performances by international artists like Post Malone, Russ Stephan Bodzin, Monolink, Tale of Us etc. The company’s ascent continued, forming strategic alliances with Zomato, Mercedes, Victoria’s Secret, Urbanic and Bumble – a testament to their influence and reach.

In just four years, Icarus Entertainment evolved into a powerhouse, transcending borders by establishing a presence in Boston, USA, in 2022. This milestone marked a significant achievement for an Indian event company, further cementing their status as a force to be reckoned with in the realms of hospitality, nightlife, and creative endeavors.